Hardbacon, a Montreal-based FinTech company, has hired Andrew Hungerbuhler as Chief Revenue Officer.
Bacon Financial Technologies, better known by its brand name Hardbacon, is dedicated to helping Canadians make better financial decisions, get wealthier and achieve their financial goals. The company, which has secured $1.1 million in funding, markets a mobile app that links to its users’ accounts and helps them plan, budget and invest. Hardbacon also enables its users to compare different financial services such as credit cards, bank accounts, online brokers and robo-advisers. The company also markets its technology to financial institutions to help them accelerate their digital transformation.
With two decades of sales experience in the financial services industry, Hungerbuhler is tasked with driving revenue growth by putting his experience and network of contacts to work for the financial technology company’s business plan. “Hiring Andrew will enable us to accelerate sales of white label solutions to asset managers, brokers and insurance companies,” said Julien Brault, Hardbacon’s CEO.
Hardbacon currently generates revenue from Hardbacon Premium subscriptions, as well as from lead generation and sales of its two white label solutions for financial institutions : a portfolio analysis module and a financial planning module.
“With the boomer generation’s transfer of wealth that is happening right now, younger people can no longer be ignored by financial institutions,” says Hungerbuhler. They no longer have a choice but to invest in their digital experience to remain competitive, and Hardbacon is well positioned to help them make this shift.”
Prior to joining Hardbacon, Hungerbuhler held senior sales positions with several financial groups, including Sun Life, Excel Fund Management and BluMont Capital. He was also CEO of Alphalink Investment Partners, a fundraising firm.
Andrew Hungerbuhler’s appointment comes at a pivotal stage in Hardbacon’s development. In August, the company also hired Simon Vanpeperstraete, a former financial services director at BMO, as Chief Financial Officer.