Vancouver Hootsuite acquires San Francisco AdEspresso / Facebook Ad Optimizer

Hootsuite, a Vancouver based social media management platform, acquired AdEspresso, a San Francisco based provider of Facebook and Instagram advertising management.

The amount of the deal was not disclosed.

Video of Massimo Chieruzzi CEO , AdEspresso:


Hootsuite is a platform for managing social media, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.

Based in Vancouver, Hootsuite has close to 1,000 staff located in Vancouver, London, Singapore, and other countries. The company has more than 10 million users in over 175 countries.

AdEspresso, San Francisco based company, is the most easy and intuitive Facebook Ads Management and Optimization Tool. Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result. AdEspresso Also perform conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR.


Massimo Chieruzzi, CEO  of AdEspresso said:

Allright… it’s time to finally let the big news out…

Today AdEspresso is joining forces with Hootsuite The n.1 Facebook Ads Tool is joining the n.1 Social Media Tool!

Let last three years have been just crazy. We grew the team from 4 people out of Italy to an international team of 43. And we became the most widely used Facebook Ads Optimization Tool in such a short time frame … I’m just amazed! I would have never dreamed AdEspresso would be so successful three years ago.

Before we start celebrating, let me send a BIG THANK YOU
– To all my friends
– To our customers. We’d never be here without your constant support and feedback
– To Ryan Holmes and the whole Hootsuite Team… we are all really excited to join your family!

Finally a big thank you to the whole AdEspresso Team. Each one of you has been critical to our success and I’ve never worked with so many talented people!
Bravi: Armando, Carlo, Jesus, Valerio, Riccardo, Davide, Marco, Giorgio, Margherita, Antonio, Gabriele, Massimiliano, Francesco, Simone, Claudio, Giancarlo, Tim, Flavy, Chiara, Daniela, Matteo, Daniele, Emanuele, Camille, Nadia, Cecilia, Cristian, Antonino, Antonino M., Andrea, Mattia, Luca, Pietro, Andrea M., Paul, Paulo, Paolo, Sarah, Tory, Ana, Karola. A special mention also for Paolo from Facebook and all our amazing investors … and all those that I’ve for sure forgot here 🙂

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