Timely is advancing the calendar into a distribution and promotional platform. Unlike other calendars, Timely offers our users an inspiring calendar for their own website that can also import & export events to other calendars – whether those other calendar are Timely or others. We aim to fix the fragmented events space by connecting & improving the functionality of calendars around the world.

We sat down with Bradley Roulston to ask him some questions:

Who started the company? Do you / team members have tech background?
Founded by Rik Logenberg and Bradley Roulston. Rik was our CEO for the first 3 years, Bradley is VP Sales. Rik was a developer, Bradley was a speaker with a background in finance. Both cofounders have deep roots in entrepreneurship and community building.

How are you being financed?
We are in revenue and being financed by Treemark Capital based out of Vancouver, BC

What do you think will be / is a big obstacle to overcome?
People to open their minds about what calendars can do. Calendars are human’s oldest and most popular social technology. We ourselves and stewards that are helping a 4,000 year old technology (think Stonehenge) advance to a connected state.

How do you go about finding good developers / IT guys for your company?
We moved out office (May 2016) to Guelph to take advantage of the Waterloo University grads, Communitech, and other developers in the tri-city & Toronto area.

Who is your biggest competition?
CitySpark. However, Timely not only runs on community sites (media/tourism) as they do – we also run on venues (those creating events)

How are you intending on taking your company to million dollars in revenues? In what markets?
Community hubs (media/tourism/associations) push us out in their respective communities as a connected calendar supplier – in that our customers promote us to their network. Though we have beachhead in every country, we’ll be making strategic partnerships this year to open up new channels.

What is the big lesson you’ve learned (success or failure) with this project.
Get an in-house team. We tried a distributed staff model and lost a lot hours in miscommunication, time zones, overall failing to stay on top of our developers. We may open up this route in partial down the road as we need specific tasks completed and have the resources to manage. Until then, keep your team under one roof.

 

Watch explanation on how Time.ly works:

https://vimeo.com/183538558