The Wallrus is an online platform that allows Marketers, Event planners, Brand Managers, and social media managers to integrate beautiful Social media feeds and digital signage in any type of screens for events and permanent installations.
Wallrus is used in trade shows, hotels, national conventions, music festivals, political forums, Shopping mall, brand store and many more.
If you have screens, you should use Wallrus to manage them.
Since launching in January 2015, we have done over 16 000 events in over 74 Countries with brands such as L’Oreal, AT#T, Red Bull, Celine Dion, and many more.
Who started the company? Do you / team members have tech background?
We founded our first company in 2011, A Digital Agency Called Orangerine that is still operating and doing very well today. Wallrus was Launched In January 2015 by the same team. We are three founding partners and we have known each other for about 10 years now. We don’t have tech backgrounds, mostly film and advertising.
How are you being financed?
We were able to beta test our MVP with L’Oréal in many events all across Canada so we were revenue positive almost day one. We were also not really a sexy VC play as we had about 20-30 competitors. Fast forward 2 years, We are growing 20% month to month and our margins are very high , we might Geta capital injection from a strategic partner to help with our expansion into Outdoor signage and in the Chinese market. We will see.
How do you go about finding good developers / IT guys for your company?
We have a cool sticky brand ! We have a fun and enthusiastic team & Work environment ! We constantly delight our customers with dazzling customer service and we always deliver value for them. We also have free tickets to all the cool events !
Recruiting is never easy. But when you have a great product and a great team, it is easier to find like minded people.
Who is your biggest competition?
We still have about 10-12 competitors around down from the 20-30. Some US based, some in Europe or other markets. We know most of them. We do not really look at what they do. We are doing very well right now. We look forward, and toward our customers to make sure that everything we do delivers value for them.
How are you intending on taking your company to million dollars in revenues? In what markets?
We are rapidly expanding in the US working with Brands such as AT&T, BMW, Céline Dion, and many many more. We also launching a localized version of our software for the Chinese Market. We have done over 17 000 events since we launched in January 2015 and are slowly getting into more permanent digital signage installations and outdoor advertising.
What is the big lesson you’ve learned (success or failure) with this project.
It is a marathon not a sprint. And every time you finish you have to start over again. You have to keep a good balance because it is never over. And that is the fun of having your own company 🙂