We have sat down with Renaud Teasdale Co-Founder and CEO of startup MyCustomizer to ask him about his Quebec City’s company and the success he had with it.
Summarize your company in an elevator pitch.
MyCustomizer empowers brands to engage customers in outstanding design-your-own experiences with a powerful online platform.
Who started the company? Do you / team members have tech background?
Renaud Teasdale co-founded the company with Simon Vallières and Thierry Proulx. Renaud is a designer who worked for Warrior (New Balance) while Simon and Thierry are full stack developers. After witnessing the emergence of mass customization, they decided to build a software platform allowing any brand to sell customizable products online. A few years later, Malo Guertin, a skilled software engineer joined us as in intern and now leads our development team.
It’s not a sprint, it’s a marathon. Being persistent is key.
Renaud TeasdaleCo-Founder and CEO MyCustomizer
How are you being financed?
We raised a micro-seed round back in 2012 with Founderfuel and BDC and pretty much bootstrapped our way to profitability. We now have a solid client base from startups to large companies such as Dick’s Sporting Goods and Suunto.
What do you think will be / is a big obstacle to overcome?
We are launching MyCustomizer 2.0 a fully self-serve solution on the Shopify App Store in the next few weeks and our goal from there will be to scale exponentially. It’s going to be a big challenge to handle the growth while keeping an excellent service. We want to make sure our clients succeed. If they win, we win.
How do you go about finding good developers / IT guys for your company?
We have success with internships and word of mouth. Having a great work environment (flexible schedule and vacations, work from home) where people want to show up on Monday mornings also helps!
Who is your biggest competition?
An agency like Fluid has a large chunk of the high end market. Our model is different because we are purely a software-as-a-service play. We are more like Shopify for customization.
How are you intending on taking your company to millions / billions dollars in revenues? In what markets?
Mass customization and ecommerce in general are definitely growing trends. We are building the best platform to sell custom products online. This is a huge market across all verticals from sporting goods to food. Studies have shown that 25-30% of online shoppers are interested to try customization. If 25% of online sales of footwear are customized, that equate to a market of 2 Billion per year.
8. What is the big lesson you’ve learned (success or failure) with this project.
It’s not a sprint, it’s a marathon. Being persistent is key. Back in 2012, all the investors were telling us that this was a niche market. It is now very clear that this is a huge opportunity. The world is moving towards production on-demand at light speed.