Tag Archives: advertising

Online Advertising Explained (for dummies)

A lot of our subscribers who read our blog run their own small businesses online. Whether you have a $100k business or $1m you most likely need to drive some traffic to your website using social media advertising like Facebook Ads, Google Adwords, and Twitter Ads.

It could be overwhelming following the trends and knowing everything you need to know when you only have few hours a week to make it work. Thankfully folks at Whoishostingthis, website to check which hosting provider is hosting specific website, made it simple and created a super neat and friendly guide.

See below for yourselves and remember, there is no better marketing strategy that drives sales than social media advertising.

The following six social media sites bring the best value for your advertising mullah as of right now:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn
  • Snapchat

Guide to Online Advertising for Small Businesses

Montreal App Hopper Gets Cut by Westjet / Air Canada

Hopper, Montreal startup, that provides travel deals, is in hot water this week due to their faulty PR campaign that landed them in trouble with both Westjet and Air Canada.

Hopper advertising PR campaign claimed (still claims?) that it will provide you, the user, with “secret fares” on its app at discounts of up to 35% off regular fares. They said that you can save up to $500.

Westjet and Air Canada denied that claim, saying that prices given to Hopper are the same prices they give to all their partner providers.

Severing Ties

Westjet said that are not happy with this false advertising and will no longer be working with Hopper:

“What WestJet is providing Hopper is the same fares and discounts our other partners have access to. This is a standard and long-standing practice in the commercial aviation industry. WestJet has always offered our guests low fares and we will continue to do do so through all of our selling channels.”

“Due to the confusion this has created in the marketplace, WestJet is severing ties with Hopper.”

WestJet said that even though it will cut parner ties with Hopper, Hopper still can access their published fares.

Air Canada said that they do not provide any special prices to Hopper that their other partners do not have access to. Air Canada has severed ties with Hopper as well.

Duncan Bureau, Air Canada’s VP of sales said:

“For someone to say that we have a secret fare and that it applies to all of our network is totally incorrect, it doesn’t happen.”

ACTA non-profit, membership-based organization representing the retail travel sector of Canada’s tourism industry, commended Air Canada and Westjet for severing ties with Hopper.

Hopper Not Backing Down

Hopper continued with their claim that they have access to “secret fares” with various airlines and have new ones like Air China and Turkish joining soon.

Hopper was not backing down , saying they have done nothing wrong. The email below was sent from Hopper spokeswoman Brianna Schneider to Huffpost to clarify:

“Airlines offer distinct fares to specific types of agencies, in our case online travel agencies, and they are marketed under a range of different brand names. We are currently contacting relevant parties to clear up any confusion.”

Montreal The Wallrus taking social media to TV screens

The Wallrus is an online platform that allows Marketers, Event planners, Brand Managers, and social media managers to integrate beautiful Social media feeds and digital signage in any type of screens for events and permanent installations.

Wallrus is used in trade shows, hotels, national conventions, music festivals, political forums, Shopping mall, brand store and many more.

If you have screens, you should use Wallrus to manage them.

Since launching in January 2015, we have done over 16 000 events in over 74 Countries with brands such as L’Oreal, AT#T, Red Bull, Celine Dion, and many more.

Who started the company? Do you / team members have tech background?

We founded our first company in 2011, A Digital Agency Called Orangerine that is still operating and doing very well today. Wallrus was Launched In January 2015 by the same team. We are three founding partners and we have known each other for about 10 years now. We don’t have tech backgrounds, mostly film and advertising.

How are you being financed?

We were able to beta test our MVP with L’Oréal in many events all across Canada so we were revenue positive almost day one. We were also not really a sexy VC play as we had about 20-30 competitors. Fast forward 2 years, We are growing 20% month to month and our margins are very high , we might Geta capital injection from a strategic partner to help with our expansion into Outdoor signage and in the Chinese market. We will see.

How do you go about finding good developers / IT guys for your company?

We have a cool sticky brand ! We have a fun and enthusiastic team & Work environment ! We constantly delight our customers with dazzling customer service and we always deliver value for them. We also have free tickets to all the cool events !

Recruiting is never easy. But when you have a great product and a great team, it is easier to find like minded people.

Who is your biggest competition?

We still have about 10-12 competitors around down from the 20-30. Some US based, some in Europe or other markets. We know most of them. We do not really look at what they do. We are doing very well right now. We look forward, and toward our customers to make sure that everything we do delivers value for them.

How are you intending on taking your company to million dollars in revenues? In what markets?

We are rapidly expanding in the US working with Brands such as AT&T, BMW, Céline Dion, and many many more. We also launching a localized version of our software for the Chinese Market. We have done over 17 000 events since we launched in January 2015 and are slowly getting into more permanent digital signage installations and outdoor advertising.

What is the big lesson you’ve learned (success or failure) with this project.

It is a marathon not a sprint. And every time you finish you have to start over again. You have to keep a good balance because it is never over. And that is the fun of having your own company 🙂


Website: the-wallrus.com