Tag Archives: embedded

Toronto / San Francisco startup SnapEDA making it easy to build hardware

SnapEDA is a parts library for circuit board design. We provide digital content — similar to blueprints — that help designers bring products to life quickly. Our library is used by tens of thousands of hardware designers, from small shops to engineers at household names like Samsung.

SnapEDA is building the canonical library for circuit board design that every hardware designer will use. By providing ready-to-use building blocks for design, our library shaves days off product development time, allowing designers to focus on optimization and innovation. Tens of thousands of engineers worldwide rely on SnapEDA to design faster, whether they’re making smartwatches, drones, or robots.

Who started the company? Do you / team members have tech background?

As an Electrical Engineer who wanted this product to exist, Natasha Baker (founder) decided to delve deeply into learning software a few years after graduating to get it off the ground. Once she did that, she recruited other engineers and computer scientists to take it to the next level. Team is now consist of 6 electrical engineers and a designer.

How are you being financed?

The company was initially self-funded, but we have since raised funding from investors.

Natasha Baker and SnapEDA team

Who is your biggest competition?

Our biggest competitor in “not invented here syndrome”. Traditionally designers have made their own digital content for circuit board design, right down to the generic bits and pieces. The hardware world has not yet embraced the modular, open source approach that software development has. And for good reason — unlike software, circuit boards exist is the real world, which makes errors very costly and time-consuming to resolve. However, once designers use SnapEDA and see its unique approach to verification, they don’t switch back to their old ways of doing things.

What is the big lesson you’ve learned (success or failure) with this project.

With this project being Natasha Baker’s first startup, she has learned that startups have a lot of ups and downs. Think of it like a sine wave. Learn methods of bouncing back into the positive and you’ll be unstoppable!

Startup moved from Toronto to San Francisco

You were based in Toronto before but now you have moved to San Francisco – why is that? 

The company was started in Toronto. Both Natasha Baker and our product manager Mike Tang graduated from the University of Toronto from the Electrical and Computer Engineering (ECE) program. In the early days, the strategy was to recruit interns from local schools, including the Computer Science program at U of T, Computer Engineering at Waterloo and several designers from the New Media joint program between Centennial College and the University of Toronto. These students helped us bring things to life on a lean budget, and learned a ton in the process. To this day, we still consider them a part of our team, even if they have gone off to work on their own projects or in completely different industries.

Once we got into Y Combinator, we moved the company to the Bay Area for now because this is where a lot of semiconductor and electronic design software companies are based.

Website: www.snapeda.com

Montreal Startup mNubo making devices smart

mnubo provides Big Data and Analytics to the Internet-of-Things (IoT) and Machine-to-Machine (M2M) space – we enable ‘connected things’ to become ‘smart objects’.

Our focus is to help extract true value from sensor data by delivering advanced analytics, strategic insights, and enabling richer applications. We offer a SaaS-based solution to connected object manufacturers to connect, collect, and analyze their object data. Our services benefit customers in wearables, home, automotive, industrial, and healthcare verticals.

Who started the company? Do you/team members have tech background?

The company was founded by four tech savvy individuals armed with several decades of tech experience in the mobile, internet and machine-to-machine domains.  The team is now 40+ strong.

How are you being financed?

We are self-funded.

What do you think will be/is a big obstacle to overcome?

The main obstacle the industry faces is mass adoption. While technology is a part of our everyday lives consumers are still getting comfortable with everything being connected. With so much information available online privacy becomes a concern. Social networks have widened consumers’ perspectives by demonstrating the benefits information sharing presents but there are still reservations that are inhibiting adoption rates.

How do you go about finding good developers/IT guys for your company?

We believe it is important to reach a wide audience however it is as important to attract candidates who see a fit with the mnubo culture.  Jobs are posted on various websites including our company website (www.mnubo.com), linkedIn and Joboom. Our employees are our biggest asset, to utilize their rich networks employee referrals are encouraged and rewarded. Once contacted, interactive interviews are done to ensure candidates are qualified both intellectually and socially for the job.

Who is your biggest competition?

The IoT is a developing industry and the competition directly associated with mnubo is still small. Our primary competition still resides within our customer’s organization, i.e. the desire to build in-house vs use a SaaS model.

How are you intending on taking your company to million dollars in revenues? In what markets?

We have already experienced a steady growth in revenues, in a market that counts in B$. Our intended market is the Internet of Things (IoT) with a specific focus on the industrial, healthcare, wearable, home automation and automotive verticals.

Website: www.mnubo.com