Tag Archives: san francisco

Toronto Tech Salaries Grew 7% Last Year, But Still Fall Way Behind the US

Hired, job board website, recently released salary guide, where tech workers get paid the most. The study gets published every year with salary and real estate #s adjusted. Here is similar report published last year. Many things did change especially when it came to Toronto. The study was done using 420,000 actual salaries of tech workers in Canada and the US.

The good news for Toronto that the salaries are finally going up, average is now $92,000 in 2017 vs $88,000 in 2016. Average salary was $89,000 in 2015. The bad news, Toronto ranked at the bottom of the list with actual salaries, and when adjusted for cost of living.

Toronto Tech Salaries Graph Below


Toronto Salaries = Bottom Of the List

Out of all the cities in North America / Europe ranked, Toronto unfortunately is at the bottom of the list for salaries.  Toronto salaries are half of what people in San Francisco would expect to make and that made Toronto to be ranked 12th out of 13th cities listed. Paris was the last one on the list.

Your Job Title Matters

Most in demand and  highest growth paid positions within technology were product managers clocking in an average of $145,000 USD, and data analysts, and software engineers getting $137,000 USD.

Highest Growth – Product Manager Year over Year Salary

Highest Growth – Software Engineers Year over Year Salary


Top 5 In-Demand Tech Skills

Most in demand positions were as you can expect backend, frontend and full stack developers. Skills you want to brush up on are:

  • JavaScript
  • Java
  • Python
  • HTML
  • CSS

Not All is Lost – Cost of Living

Most people do not even want to relocate to San Francisco due to cost of living. Top 5 cities techies do want to move are:

  1. Seattle
  2. Austin
  3. Denver
  4. Chicago
  5. Atlanta
KBaucherel / Pixabay

Why people are not running to San Francisco? As mentioned cost of living is very expensive, when adjusted for cost of living Austin comes out on top as from the map below. Now time for Air Canada to do some direct flights to Austin, Texas. Los Angeles and Seattle tied for 2nd spot.

Toronto still did not do too well, ranked last in North America, even with cost of living adjusted. Maybe it is due to $1m detached housing prices real estate around GTA, but did beat out Paris and London.

But this is a good guide, maybe think twice before taking that job in New York City or San Francisco, and instead opt in for a tech job in Texas or California. Good luck and remember to consider high crime rate in some US cities like Chicago and Washington and high cost of health care into account when moving down south.

Average Tech Salary: Adjusted for SF Cost of Living


Toronto IT salaries are 11% more than San Francisco when adjusted for cost of living, Hired reports

Update: Article below is based on #s from 2016, please see an updated article based on 2017 report numbers – Toronto Tech Salaries Grew 7% Last Year, But Still Fall Way Behind the US salaries.

A new study from Hired, employment website for IT, says that even though San Francisco salaries are double than some other cities in the US or Canada, it is lower when you consider the cost of living. This report is similar to another one posted recently by Savills Real estate firm.

The study was conducted with over 280,000 engineer profiles. San Francisco salary clocked in at average of $134,000 USD and was trailed by Seattle at $128,000 and New York City at $120,000. Average salary in Toronto was $74,000 USD (or $97,000 Canadian).

The higher salaries do not mean much though when you have to consider the cost of rent and / or buying a house or condo. When you take that (how much more you get for your dollar) into consideration cities like Toronto are coming in at $149,000 and Boston at $156,000 and are better value than San Francisco. The best city for your dollar? Austin , Texas where you will get almost $200,000 when adjusted for cost of living. The worst in North America? New York and San Francisco at $133,000 and $134,000. Cities in Europe and Asia did not do too well even after adjustment. London and Paris came in at $104,000 and $98,000 respectively.

Tech Candidates Salaries adjusted for cost of living
European Cities adjusted for cost of living

Hired also mentioned that “huge # ” of candidates are attracted to cities in Texas for example and 60% of them are out of state, due to the low cost of living.


Diced also discovered that Black, Latinos and Asian candidates receive lower pay when compared to their White peers with exactly the same skills.

Average pay for white was $125k, Black $115k, Latinos $120k, and Asian $122.5k.

Report said:

The average white candidate on our platform, for software engineering roles in New York and San Francisco, asks for a preferred salary of $126K and ultimately receives an average offer of $125K. While African-American candidates are much more likely to get hired, they are also asking for and receiving a significantly lower salary ($113K and $115K, respectively). Latino and Asian candidates ask for and ultimately receive salaries that are more on par with white candidates, but their hire rate is also negatively impacted.

It’s unclear if African American candidates are receiving more offers because they are more qualified, their preferred salaries are lower, because of diversity initiatives, or a combination of those and other factors.


You can read the report here: https://techcrunch.com/2017/02/09/what-software-engineers-are-making-around-the-world-right-now/


Vancouver Hootsuite acquires San Francisco AdEspresso / Facebook Ad Optimizer

Hootsuite, a Vancouver based social media management platform, acquired AdEspresso, a San Francisco based provider of Facebook and Instagram advertising management.

The amount of the deal was not disclosed.

Video of Massimo Chieruzzi CEO , AdEspresso:



Hootsuite is a platform for managing social media, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.

Based in Vancouver, Hootsuite has close to 1,000 staff located in Vancouver, London, Singapore, and other countries. The company has more than 10 million users in over 175 countries.

AdEspresso, San Francisco based company, is the most easy and intuitive Facebook Ads Management and Optimization Tool. Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result. AdEspresso Also perform conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR.


Massimo Chieruzzi, CEO  of AdEspresso said:

Allright… it’s time to finally let the big news out…

Today AdEspresso is joining forces with Hootsuite The n.1 Facebook Ads Tool is joining the n.1 Social Media Tool!

Let last three years have been just crazy. We grew the team from 4 people out of Italy to an international team of 43. And we became the most widely used Facebook Ads Optimization Tool in such a short time frame … I’m just amazed! I would have never dreamed AdEspresso would be so successful three years ago.

Before we start celebrating, let me send a BIG THANK YOU
– To all my friends
– To our customers. We’d never be here without your constant support and feedback
– To Ryan Holmes and the whole Hootsuite Team… we are all really excited to join your family!

Finally a big thank you to the whole AdEspresso Team. Each one of you has been critical to our success and I’ve never worked with so many talented people!
Bravi: Armando, Carlo, Jesus, Valerio, Riccardo, Davide, Marco, Giorgio, Margherita, Antonio, Gabriele, Massimiliano, Francesco, Simone, Claudio, Giancarlo, Tim, Flavy, Chiara, Daniela, Matteo, Daniele, Emanuele, Camille, Nadia, Cecilia, Cristian, Antonino, Antonino M., Andrea, Mattia, Luca, Pietro, Andrea M., Paul, Paulo, Paolo, Sarah, Tory, Ana, Karola. A special mention also for Paolo from Facebook and all our amazing investors … and all those that I’ve for sure forgot here 🙂